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SBA Communications Launches program series titled "Cultural Connections" across Global Organization

Challenge

SBA Communications is committed to creating opportunities for team members to further develop their cultural awareness and competency. As part of this commitment, we needed to consider how to best educate our team members about cultural differences and proper protocols of doing business in different countries SBA does business.

Actions

In 2022, we launched a program series called Cultural Connections: Lunch n' Learns. This hour-long educational event promotes exposure of different cultures across our global organization. During this hybrid learning experience, a selected team member from that country presents to the organization including education of cultural differences, proper protocols for doing business in different cultures, and an opp01tunity to answer questions from those in attendance.

Outcomes

At the end of 2022, SBA Communications will have facilitated three Cultural Connections showcasing the countries of South Africa, Brazil, and the Philippines. In these lunch n' learns, team members will have had the oppo1tunity to gain understanding, acquire knowledge, connect with international team members, and taste authentic cuisine from these countries. SBA Communications will continue to host multicultural connections in different countries to better educate and acknowledge team members across our global organization.

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