Privacy Policy

This policy was last updated in March 2021.

The CEO Action for Diversity & Inclusion™ site (the “Site”), including the Site as made available during related events such as the unconscious bias mobile tour, is an offering of PricewaterhouseCoopers LLP, the US firm of the PricewaterhouseCoopers global network of firms.

PwC is committed to protecting your personal information. This privacy statement explains how we treat your personal information when you use the Site. By using the Site and submitting any personal information, you agree to the terms of this statement.

‘PwC,’ ‘we’ and ‘us’ refer to PricewaterhouseCoopers LLP, the US member firm of the PricewaterhouseCoopers (PwC) global network of member firms. Each PricewaterhouseCoopers member firm is a separate legal entity. For further details, please see

Information collection 
We collect personal information voluntarily provided by you through the Site, for example, when you pledge or email the Site administrators, which could include identifiers such as your name, email address and phone number. We also collect information about your device, browser, IP address and general location when you use the Site.

PwC does not intend to collect sensitive personal information about you through the Site. Sensitive personal information includes a number of types of data relating to: race or ethnic origin; political opinions; religious or other similar beliefs; trade union membership; physical or mental health; sexual life or criminal record. If you provide sensitive personal information to PwC through the Site, you do so voluntarily and PwC accepts your consent for us to collect, store and use your sensitive personal information in the same ways as other personal information we collect.

If you believe the Site has collected excessive information, we encourage you to contact CEO Action for Diversity & Inclusion™ at [email protected] to raise your concerns.

Information use
The primary purposes for which PwC collects your personal information on the Site and for which PwC may use it are to respond to any inquiries you make through the “contact us” function and to send you content and information via email about CEO Action for Diversity & Inclusion™. Please see “Your Choices” below for instructions on how you may unsubscribe from receiving such communications. Other purposes for which PwC may use your personal information are: 

  • To operate, administer, manage and improve the Site and the user experience
  • To conduct data analysis regarding the performance and use of the Site and the demographics of its users for use by PwC
  • To maintain and improve the safety and security of the Site
  • To prevent and enhance protection against fraud, spam, harassment, intellectual property infringement, crime and security risks
  • To comply with law and legal obligations as well as professional standards and firm policies

The Site does not intend to collect or compile personal information for dissemination or sale to outside parties for consumer marketing purposes, or host mailings on behalf of third parties.

Cookies and other online identification technologies
Cookies and other online identification technologies such as pixels and web beacons (“Tracking Technologies”) may be used on some pages of the Site. “Cookies” are small text files placed on your device that assist us in providing a more customized website experience. For example, a cookie can be used to store registration information in an area of the site so that a user does not need to re-enter it on subsequent visits to that area. It is PwC’s policy to use cookies to make navigation of our websites easier for visitors and to facilitate efficient registration procedures. Site statistics are compiled by third parties and therefore your IP address will be passed to third parties for statistical reporting only.

PwC may use Tracking Technologies from marketing partners on our Site, third party sites, and social media platforms. These Tracking Technologies aid in measuring the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to our Site from a PwC ad. We may use these technologies to compile aggregated statistics about visitors who interact with PwC online content, to gauge the effectiveness of our ads and to better provide more pertinent information to our visitors.

If you are concerned about cookies, most browsers permit individuals to decline cookies. In most cases, a visitor may refuse a cookie and still fully navigate our website; however, other functionality in the site may be impaired. After your visit to the Site, you can always delete the cookie from your system if you wish.

In order to properly manage our website, we may anonymously log information on our operational systems, and identify categories of visitors by items such as domains and browser types. These statistics are reported in the aggregate to our webmasters. This is to ensure that our website presents the best web experience for visitors and is an effective information resource.

Further information about cookies used on the Site is available here:

More information on Cloudflare cookie information click here
More information on Google Analytics cookie information click here.

Information sharing
We are part of a global network of firms. In common with other professional service providers, PwC may transfer or disclose the information it collects, including your information, to third party contractors, subcontractors, subsidiaries and/or other PwC firms for the purposes for which you have submitted the information and for the administration of our system or Site and/or other internal, administrative purposes. We transfer your information to third party service providers of identity management, website hosting and management, data analysis, data backup, security and storage services.

PwC may also disclose information to third parties under the following circumstances:

  • As required by applicable law, statute, rule, regulation or professional standard, or through subpoena, search warrant or other legal process
  • For regulatory compliance purposes
  • When explicitly requested by a visitor
  • When required to deliver publications or reference materials requested by a visitor
  • When required to facilitate conferences or events hosted by a third party
  • As necessary in connection with a corporate reorganization, merger, sale, joint venture or other disposition of all or any portion of our business, assets or capital

PwC does not sell personal information collected in connection with the Site.

Information Transfer

Your information may be transferred outside of the U.S. or your country of residence. This includes to countries outside the European Economic Area (“EEA”) and to countries that do not have laws that provide the same degree of protection for personal information.  In accordance with applicable legal requirements, we take appropriate measures to facilitate adequate protection for any information so transferred. 

Where we transfer personal information outside of the EEA to a country or framework not determined by the European Commission as providing an adequate level of protection for personal information, the transfers will be under an agreement which covers European Union requirements for such transfers, such as standard contractual clauses. The European Commission approved standard contractual clauses are available here.

Although not currently relied upon as an authorized mechanism for cross border transfers, PricewaterhouseCoopers LLP and its affiliated U.S. subsidiaries also adhere to the privacy principles in the EU - U.S. Privacy Shield Framework and the Swiss - U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce. To learn more, see our Privacy Shield Policy.

Third Party Sites
The Site may link to other websites which do not operate under PwC's privacy practices. When you link to other websites, PwC's privacy practices no longer apply. We encourage you to review each site's privacy policy before disclosing any personal information.

Your Choices

Should you wish to unsubscribe from our mailing list or any registrations, we will provide instructions in communications to you, or you may contact [email protected]

Managing Cookies
If you are concerned about cookies, most browsers permit individuals to decline cookies. In most cases, you may refuse or delete one or more cookies and still access the Site, but Site functionality may be impaired. After you finish browsing this Site, you may delete Site cookies from your system if you wish.

Do Not Track
Do Not Track (“DNT”) is a privacy preference that you can set in your web browser to send a message to the website operator requesting not to be tracked. Currently, we do not respond to these DNT signals. For more information about DNT, visit

If you would like to update your information or request to have outdated information removed, please contact us at: [email protected].

Depending on the jurisdiction in which you are located, you may have certain rights with respect to your personal information. Subject to applicable law, these rights may include:

  • the right to know what personal information about you we have collected, disclosed, and/or sold, as applicable;
  • the right to obtain a copy of your personal information;
  • the right to have your personal information deleted;
  • the right to direct us not to sell your personal information (but as noted above, we do not sell personal information collected about you in connection with the Site);
  • the right to rectify or update your personal information;
  • the right to restrict the processing of your personal information;
  • the right to object to the processing of your personal information;
  • the right to withdraw your consent for processing (where processing is based on your consent). Please note that if you withdraw your consent, we may not be able to provide you the services for which it was necessary to process your information based on your consent; and
  • the right to exercise your privacy rights without discriminatory treatment from us.

To exercise any of the rights described above, please submit a verifiable request to us by either using our request form or calling us at 1-888-438-4427. 

The verifiable request must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it, and provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Please, however, refrain from sending us sensitive personal information.

Where permitted by law, you may use an authorized agent to submit a request on your behalf if you have provided the authorized agent written and signed permission to do so. We may not be able to fulfill your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable request does not require you to create an account with us. We will only use personal information provided in a verifiable request to verify the requestor’s identity or authority to make the request.

We will respond to your request within a reasonable timeframe in accordance with applicable law. We reserve the right to charge an appropriate fee for complying with a request where permitted by applicable law, and to deny a request where it may be manifestly unfounded, excessive, or unwarranted under applicable law.

We hope that you won’t ever need to, but if you do want to complain about our use of personal information, please send us a message with the details of your complaint using our general contact form. You may also contact our EU Representative, PwC Malta, by completing our EU Representative contact form. Applicable laws may also give you the right to lodge a complaint with the data protection authority in your country.

PwC has implemented generally accepted standards of technology and operational security designed to protect personal information from loss, misuse, alteration or destruction. Only authorized PwC personnel are provided access to personal information and these employees have agreed to maintain the confidentiality of this information.

PwC understands the importance of protecting children's privacy, especially in an online environment. The Site is not intentionally designed for or directed at children under the age of 13 years. It is PwC's policy never to knowingly collect or maintain personal information about children under the age of 13.

Data Retention
We will retain the personal information collected by us through the Site for as long as is necessary for the purpose(s) for which it was collected as set out in this Privacy Statement, provided that personal information may be held for longer periods where extended retention periods are required by law, regulation or professional standards, and in order to establish, exercise or defend our legal rights.

PwC may update this Privacy Statement at any time by publishing an updated version here. You can access the most current version of this privacy statement at any time on this Site.

Contact Us
If you have questions about this Privacy Statement or about our privacy practices, please contact us at [email protected]