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SBA Communications Celebrates International Women's Day

Challenge

SBA Communications is committed to honoring and recognizing international holidays. As part of this commitment, we needed to consider how to best meet that needs of our diverse workforce with our planning of events due to our team members being in 15 markets outside of the United States. Being that the majority of our workforce consists of team members who identify as females, celebrating International Women's Day was prioritized as one of our cultural celebrations.

Actions

On March 8, 2022, SBA launched an International Women's Day event where team members paiticipated in a panel discussion featuring some of our company's leading women from across our global organization covering topics such as mentorship, work/life balance, leadership, and skills development.

Outcome

The event was well attended by hundreds of our team members across our global organization. The virtual event provided simultaneous live translators which made it possible to reach all team members spread across our 16 markets. SBA team members were able to gain understanding, appreciation, and knowledge of the adversities that females encounter in the workplace and acquire tools and strategies to overcome them.

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