Blazing More Trails. Bringing New Hope
Challenge
According to a Harvard Business Journal article by Angela Chitkara, there is a significant need for PR agencies to create diverse and inclusive working environments that reflect the people and communities they serve.
Actions
TogoRun is a global health and well-being communications and public affairs agency committed to ensuring that diversity and inclusion are integral to all aspects of our business, from talent recruitment and internal training to the strategic advice we provide our clients.
We know that our success depends on us understanding perspectives across all cultures, ethnicities, genders, sexual orientations, races, socioeconomic status, ages, physical abilities, religious/political beliefs, or other ideologies. Based on Chitkara’s analysis, we also know the U.S. PR industry is 87.9% white, 8.3% African-American, 5.7% Hispanic-American, and 2.6% Asian-American. This is in sharp contrast to U.S. Census Bureau statistics, which show that by 2020 36.5% of the U.S. population will be comprised of blacks, Asians or Pacific Islanders, Hispanics or Latinos, and Native Americans. Clearly, recruitment strategies focused on attracting diverse talent are needed to close this gap.
Outcomes
Joining TogoRun as President and Senior Partner in 2012, Gloria Janata set out to create a more diverse and inclusive environment, centered first around race and ethnicity. By deploying robust recruitment strategies, TogoRun increased the diversity of its team from below five percent to 50 percent.
Contact
Gloria M. Janata, JD
Quote
As a health care agency on a mission to help people lead healthier and happier lives, TogoRun is aligned with the goals of Healthy People 2020, which seeks to eliminate disparities and attain the highest level of health for all people. We are proud of our amazing diverse team and inclusive culture and know that we are all so much stronger when we blaze the trail together.