CA Technologies

Tech Girls Rock

Challenge

To help address the gender STEM (science, technology, engineering and math) skills gap, CA Technologies and Boys & Girls Clubs of America launched Tech Girls Rock, an initiative that aims to inspire tween and teen girls to discover an interest in tech-related educational opportunities and careers.

Actions

Since Tech Girls Rock launched in 2011, CA Technologies employees have regularly volunteered at workshops, serving as moderators, panelists and group leaders. Activities include computer coding, decoding cryptography problems and a STEM-focused scavenger hunt.

A do-it-yourself (DIY) STEM component was also recently added, inviting participants to join an eight-week session prior to each workshop. This new format gives more instruction time and helps get the participants comfortable with STEM topics. Since Tech Girls Rock kicked off, CA employees have led workshops at BGCA clubs in Atlanta, GA; Austin, TX; Bellevue, WA; Bellport, NY; Boston, MA; Chicago, IL; Ewing, NJ; Ft. Collins, CO; Las Vegas, NV; Manassas, VA; New York, NY; Pittsburgh, PA; Plano, TX; Raleigh, NC; San Jose, CA; San Francisco, CA; Saint Paul, MN; San Jose, CA; Scottsdale, AZ; and Tampa, FL (photos at links).

Outcomes

After participating in Tech Girls Rock workshops, 84 percent of participants say they would consider a tech-related educational opportunity and 69 percent say they have interest in a tech-related career.

Contact

Lisa Brighton: [email protected]

I’m proud to sign the CEO Action for Diversity & Inclusion pledge, partnering with other corporate leaders to better engage and support all underrepresented groups within business. At CA, we believe innovation and invention are the natural results of an inclusive workplace. When diverse minds join together, we spur each other to new heights. This is an incredibly important factor in driving growth and development in the IT industry and society at large, and something that requires engagement from everyone.

Mike Gregoire, CEO, CA Technologies

Advertising Week 2017

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