Action Categories

Stepping Up as a Force for Good – Our COVID-19 Response


As a company that’s 183 years old, we have a long history of supporting employees, consumers and communities in times of need. In service to people everywhere who are caring for their families and communities, P&G people are stepping up and serving others as a force for good.

We are bringing trusted brands that help people clean, take care of their personal health and hygiene, and create healthy homes for their families. We are serving communities holistically with our time, talent and technical capability. And we’re doing all of this while taking care of ourselves and each other — ensuring we work smartly and safely. In summary, we are stepping up to be there for those who have always been there for us.

In this unprecedented time, everything we do is guided by three core principles:

  1. Protecting the health and well-being of P&G people;
  2. Serving consumers around the world who count on our brands and the benefits they provide;
  3. Supporting communities, relief agencies and people who are on the front lines of this global pandemic.

Taken together, they ensure P&G will be there for the employees, consumers and communities who have always been there for us.

Keeping Employees Safe

P&G people take great pride in every aspect of designing, making and delivering our superior products for consumers. In all cases, we will ensure the safety of our work environments and protection of our people — this is our top priority. P&G’s Purpose, Values and Principles serve as our guide, as they have for generations. With guidance from medical professionals:

  • We’re constantly evaluating and updating the robust measures already in place to help our people who are making, packing and shipping P&G products, stay safe at work. This includes temperature scans, shift rotations, queueing avoidance, and physical distancing where possible.
  • We’re performing comprehensive, methodical cleaning of all production areas, including regular sanitization and surface disinfection that exceeds the most rigorous health authority standards.
  • Equipping and encouraging all employees to make smart, appropriate choices, such as staying at home if they feel unwell, are part of high-risk groups or have pre-existing medical conditions.
  • In all cases, we partner with our employees individually and proactively to ensure they feel — and are — protected and safe to serve our consumers, customers and communities. This has never been more important, as many of our facilities are running around-the-clock to deliver our products during this period of increased demand.

Our industry-leading benefits plans play a critical role in providing P&G people with the resources they need to care for themselves and their families:

  • From paid leave and comprehensive medical care, to flexible work arrangements and financial support, P&G people can work confidently knowing the Company stands with and behind them every day — but especially during times of crisis.
  • It’s inspiring to witness the many acts of service people are taking to support and care for each other, demonstrating creativity, flexibility and commitment — truly P&G at our best.

Serving Consumers is Our Priority

Many P&G products are key to helping prevent the spread of COVID-19 around the world, particularly those that are used daily for cleaning and sanitizing homes, businesses, and places like healthcare and assisted-living facilities. Other P&G products are critical for helping consumers maintain proper hygiene, personal health and healthy home environments.

Everyone at P&G is working diligently to maintain the production, distribution and availability of all our brands, not only for consumers but also for the comfort and confidence of the medical professionals and first responders who are on the front line of the battle against COVID-19.

Supporting P&G’s Suppliers at a Critical Time:

Our external business partners make it possible to make, pack, and ship the products consumers are counting on, maximizing our production and distribution capacity.

Cultivating a robust and diverse supplier network helps us continue to serve consumers together, and it’s a big way we support other businesses. Our global network of more than 60,000 suppliers, both large and small, is critical to our ability to deliver in this time of need. Just as importantly, we depend on diverse-owned businesses, spending $2 billion per year with companies owned by ethnic minorities, women, LGBT+, people with disabilities and Veterans. On top of our long-term programs and strong partnership, we’re also working proactively with suppliers who may be experiencing challenges to address their unique needs during this uncertain time.   

As a Company and with our brands, we keep using our marketing and communications expertise to encourage consumers to support public health measures like social distancing, to help flatten the curve and slow the spread of the virus.

Stepping Up as A Force for Good to Support Underserved Communities

P&G has always been and will always be a Company that believes in diversity, fosters inclusion and strives to create an environment for each of us to be ourselves authentically. Some communities have been impacted from COVID-19 much harder than others, especially communities of color and minority groups. The pandemic has unmasked the institutionalized bias for communities of color in times of crisis. It has revealed the systemic disparity that, despite our progress toward true equality, continues to have serious negative impacts on minority populations.

As a corporate citizen, P&G is using its influence and reach to draw attention to these biases, and directly support communities that are deeply impacted.

Action Agenda

P&G joins 100+ companies supporting the Action Agenda to promote inclusion and stand together. The consortium champions diverse communities: Pan-Asians, Blacks, Hispanics, women, LGBTQ+, Native Americans, persons with disabilities and employees of all and no faiths. While low-wage earners are particularly vulnerable during this public health and economic crisis, the coronavirus outbreak has also claimed disproportionate numbers of lives in communities of color and gave rise to a surge of anti-Asian sentiment. The 5-Point Action Agenda calls on partners to:

Promote Inclusion: Advocate for a diverse and inclusive workplace and society;

Raise Awareness: Highlight the unique impacts of COVID-19 on vulnerable groups;

Denounce Bias: Encourage individuals to report virus-linked discriminatory acts against Pan-Asians and other targeted groups and communities in the workplace and in public;

Support Communities:  Contribute time, knowledge and/or other resources to aid frontline workers, COVID-19 victims and families;

Give Donations: Provide funds and/or other resources to support vulnerable populations of people and impacted businesses. 

BET Saving Our Selves COVID-19 Relief Effort

While demand for our support is broad, some places need more help. In the U.S., this need is especially poignant in the Black community. Data from the Centers for Disease Control and Prevention shows that while African Americans make up around 13% of the U.S. population, they represent 30% of the nation’s infections. And that’s only where reliable data exists. In some markets, the infection and death rates range between 3-5x that of the general population. P&G is a leading sponsor of Saving Our Selves, a fundraising relief effort led by BET and United Way that provides additional help beyond our already substantial international relief efforts.

  • P&G is providing $1 million in short-term relief funding to benefit some of the hardest hit Black communities in America. We’re also providing more than $1 million in P&G products and more than 2 million masks and other supplies (including Safeguard hand sanitizer) to help stem the spread of COVID-19 in these communities.
  • These cities include Chicago, Detroit, Flint, New Orleans and New York, and are in addition to support we’ve provided in locations where P&G has operations, such as Albany (GA), Boston and St. Louis, that have also been disproportionately affected.

Altisimo Live!

As the COVID-19 pandemic expands into rural America across the U.S., these communities may be among the hardest hit due to their demographics and lack of resources. Farmworkers across the United States and its territories, including Puerto Rico, earn poverty wages, work under substandard conditions and face a myriad of health and other issues due to their living and employment conditions. The onset and spread of COVID-19 presents a significant threat to farmworkers.

Work conditions make it nearly impossible for farmworkers to be able to abide by social distancing, handwashing and other requirements that health care professionals say are necessary to prevent the transmission of the illness. Advocates across the country have sounded the alarm of the risks to the farmworker community and the safety of our entire food supply if farmworkers fall victim to this illness.

Along with other partners, P&G joined in the first-ever and largest livestream Latin music & pop culture festival benefiting the farmworkers’ pandemic relief fund on Cinco de Mayo. For more information visit:

Supporting the LGBTQ+ Community

In this ever-evolving climate, where social distancing is the new normal and physical interaction with others is limited, it is easy to feel isolated. This time is difficult for all and may be a particularly challenging time for all minority groups. One example is the LGBTQ+ community, for many of whom quarantine means returning to potentially unaccepting domestic situations and isolation from their self-built support groups which could be particularly damaging.

Through its ongoing partnership with GLAAD, P&G is committed to fostering conversations and actions that continue to support the LGBTQ+ community. Recently, P&G joined GLAAD’s “Together in Pride: You Are Not Alone” to highlight the LGBTQ response to COVID-19 and raise funding for more than 250 LGBTQ community centers. P&G is actively working on more ways to provide ongoing support to the LGBTQ community.

Can’t Cancel My Pride:

Throughout June, P&G and iHeartMedia are rallying the biggest brands, media companies and LGBTQ+ allies to come together in an inclusive celebration of PRIDE to amplify the visibility of the LGBTQ+ community and support those in need, even as gathering publicly may be difficult or impossible. Using our collective influence and scale, we will share support, joy, progress and hope with friends, family, and the people that need it most – at a time needed the most. As we share messages of inclusion and equality, we will also help those in need, raising $5MM for LGBTQ organizations (GLAAD, The Trevor Project, Sage, CenterLink, The Out Right International)

Together at Home

A proud partner of Global Citizen, P&G is part of the “Together at Home” campaign, which calls on individuals and leaders to contribute to the World Health Organization’s Solidarity Response Fund. You can learn more and take action here. As part of the live streamed event, P&G used its voice to drive awareness through a social plan and creative that celebrated front-line workers.

P&G has a long history of supporting communities in times of need. This is no exception. Millions of P&G products are being donated from more than 30 brands in more than 30 countries, with more on the way, helping to ensure that families have basic access to everyday essentials many of us take for granted. 

We’re partnering with and supporting more than 200 NGOs, agencies and some of the world’s leading relief organizations globally. P&G support is going to nursing homes, shelters, community groups, food banks and a range of other types of organizations. For more information on how we support communities visit

Was this action helpful?