Postcards with Love
Challenge
To keep our destination top of mind to visit when it was safe to do so, during the pandemic.
Actions
Highlighting leaders, with a focus on women in leadership positions within their respective industries, to share their personal reasons of why they love our destination, Monterey County, California. We created video postcards and shared them on our and those we highlighted social channels over a six-month period. We developed the creative for the campaign but everyone we featured wrote their own script.
Outcomes
From agriculture to artistry, we had a great response from followers and our community for the efforts we made to highlight women leaders and our destination with a unique travel campaign.
Quote
We are passionate about building relationships with an array of like-minded businesses. We strive to collaborate with community members whose diverse backgrounds are valued and help strengthen our connection to the clients we serve.