Partnership With a Local Women’s Leadership Organization for Habitat for Humanity Women’s Build


Protective wanted to support diversity and inclusion initiatives within the community while also providing leadership development opportunities for its female employees.


The Protective Life Foundation recently led a partnership with a local women’s leadership organization and Habitat for Humanity to build a home for a deserving single mother. The entire home was built by women-led teams, and it was the first “Women’s Build” house in the Birmingham area. Protective saw the project as an opportunity to allow women to lead in non-traditional roles and enact its mission of supporting diversity. The project also provided opportunities for these women to spend time team-building, bringing together employees at various levels and from different departments in the company.


Over 100 Protective employees volunteered over the two-month project, mostly women joined by several male colleagues. The keys were presented to the young family on May 10, just before Mother’s Day. Additionally, the Protective Life Foundation contributed $25,000 to the project to help pay for the house. Because of Protective’s leadership in the project, several other local companies also made financial contributions to support the family.


Martina Winston


Protective is excited to join hundreds of companies and leaders throughout the United States in signing the CEO Action for Inclusion pledge. We are proud of the work we’ve done to support diversity and inclusion at Protective and in the communities where we live and work, but we also realize achieving our goals is a journey that will take time. We look forward to learning from our peers and working together to advance change.

Rich Bielen
President & CEO, Protective
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