Multi-tiered Community Engagement

Challenge

AmeriHealth Caritas has always been a familiar face in the neighborhoods we serve, but we wanted to strengthen our current partnerships and create new ones with like-minded organizations.  We believe having multi-tiered involvement with diverse organizations is the most effective way to engage associates and give back to the community.

Actions

AmeriHealth Caritas formed a multi-tiered relationship with the Urban League of Greater Philadelphia. The tiers in which we engage with the Urban League Greater Philadelphia are through Philanthropy (Sponsoring of the Urban League Empowerment and Scholarship Dinner which offers young people scholarships for college), Volunteerism (Engaging associates in our Adopt-A-School program), and Professional Development (Selecting associates for the Urban Leadership Forum).  This kind of relationship has offered us unique opportunities to engage associates while strengthening our brand in the communities we serve. 

Since 2014 we have supported the Urban League of Philadelphia’s signature leadership program – The Urban Leadership Forum.  A total of 37 associates have participated in ULF and, for the past two years, ACFC has had the largest cohort of participants (10 participants) in the program. Through this signature program, mid-level professionals sharpen their leadership skills, build extraordinary relationships, and engage in experiences that will positively impact the Greater Philadelphia Region and beyond. 

To bring this relationship with the Urban League full-circle, for the past three years, graduates of the Urban Leadership Forum have given back through our Adopt-A-School program and volunteered at the Kensington Health Sciences Academy.  The Adopt-A-School program offers bi-weekly workshops that teach leadership and teamwork skillsets to high school students.

Outcomes

Due to the success of our Urban League partnership, this year we have already committed to creating similar partnerships with the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) and United Negro College Fund (UNCF). We have begun our multi-tiered approach by completing the following: 

Tier 1 – Philanthropy:  Sponsoring the Mayor’s Masked Ball (UNCF) and the Allegria Ball (GPHCC).

Tier 2 – Volunteerism:  Planning how our Hispanic Associate Resource Group (Scheduled for Sept 2019) can volunteer for community service projects that support Hispanic members and their communities.

Tier 3 – Professional Development: Engaging associates in GPHCC events.

Contact

Ky'a Jackson

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