Associated Bank

Metrics and Accountability at Associated Bank

Challenge

Associated Bank desired clear goals and metrics to help advance and ensure accountability for diversity and inclusion initiatives.

Actions

Associated Bank's Diversity & Inclusion (D&I) Council established Corporate goals and metrics to measure and monitor the progress of workforce development and retention, supplier diversity, colleague engagement, and similar initiatives. Quarterly progress reports are provided to the Council and Executive Business Line Leaders. Additionally, each of Associated Bank's six Colleague Resource Groups provides a quarterly scorecard to demonstrate the contributions of their members. Information is openly shared with the general colleague population.

Associated Banc-Corp Board of Directors receive a comprehensive report on an annual basis. The company also shares progress publicly through its Diversity & Inclusion Summary Annual Report.

Outcomes

In line with established goals, Associated Bank has increased the percentage of women in senior-level positions from 17% in 2010 to 31%; doubled colleague participation in Colleague Resource Groups to 43%; and have increased its minority population from 8.2% in 2013 to 12.4%. 

At Associated Bank we believe that honesty, integrity and appreciation of others are qualities of a good culture, and a good life as well. It gives us great pride to share in the responsibility of promoting the CEO Action for Diversity & Inclusion's mission as we continue on our own journey to foster a culture where people from a diversity of backgrounds feel respected, included and open to sharing ideas and our customers and community partners feel welcomed and understood. 

Philip B Flynn

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