Action Categories

Mattel COVID-19 Response

Philanthropic initiatives
  • Working alongside partner organizations to positively affect the lives of children in need during a natural disaster and help overcome barriers to play.

  • Produced face shields and cloth face masks for medical professions in the U.S. and around the world.  

  • Provided toy donations to non-profit partners including Baby2Baby, Feed the Children, LA Family Housing, LA Students Most in Need (through the Los Angeles Unified School District), Partners for Pediatric Vision, Save the Children and UCLA Mattel Children’s Hospital

  • Provided monetary grants to Feed the Children and Save the Children. We have also set up programs with the Red Cross and Save the Children and are matching employee donations to both organizations.

  • Launched Play it Forward 

  • Delivered healthy and safe lunches to frontline caregivers at UCLA Mattel Children’s Hospital

  • Partnering with Special Olympics to provide WWE Superstar figures to athletes in support of their “Share Your Strength” campaign

  • Working with education focused non-profit partners to provide distance learning resources for Mattel Playroom

  • Launching cause marketing campaigns with iconic Mattel brands in support of our first responders (#ThankYouHeroes campaign)

Amy Thompson, EVP & Chief People Officer

Was this action helpful?