We recognized that while we implemented several D&I programs, our efforts sometimes ended up feeling top-down or HR-led instead of employee-inspired.
We designed an internal campaign called Limeade Kaleidoscope to inspire employees to be a part of the solution. The overall goal of Kaleidoscope was to increase energy and commitment to making Limeade an inclusive place to work. The long-term goal is for employees to develop inclusive habits and foster an inclusive workplace.
We created a variety of assets to make Kaleidoscope pervasive for all employees to ensure that employees across the globe were a part of movement. The assets were designed to teach people about the inclusion and how to build inclusive habits (sample assets detailed below).
Using our internal Limeade Inclusion Index, we set a benchmark prior to the campaign and then measured again 1 month after launch. The Index is an aggregate score that represents how employees rate various aspects of inclusion - i.e. belonging, access to resources, etc. Prior to launch, our Inclusion Index was 74%. After the launch of Kaleidoscope, our inclusion score rose to 82%.
It's been personally humbling to evaluate my own social conditioning, and how my words, actions and inactions might affect others. It's an exercise every leader should go through. It takes courage, but it's worth facing. The upside is how fun it is to see human interactions, systems and culture in a whole new light. Almost with a new set of eyes. And now that we're seeing differently, we know it's totally possible to build a truly inclusive workforce.