John Hancock's COVID-19 Gratitude Campaign

Action Categories

COVID-19 Response

John Hancock's COVID-19 Gratitude Campaign

Action

Announced Commitments:

John Hancock, Boston Athletic Association, Governor Baker and Mayor Walsh: Join Us in Turning the Commonwealth Blue to Thank the Front Lines
John Hancock Donation to Help Feed Boston Hospital Workers Fighting COVID-19 From One Boston Day Through Patriots' Day

Impact:

As part of the team’s comprehensive outreach (which is ongoing), the following buildings, organizations and companies, among others, have joined us to date in turning the Commonwealth blue: 

Blue Cross Blue Shield
Boston City Hall 
Burns Bridge in Shrewsbury  
BXP (Prudential Center)
Converse 
Gillette Stadium
Government Station  
Hanover Insurance Group
Logan Tower
Mass General Hospital
Museum of Science
National Grid
Northeastern University
Piers Park Sailing Center in East Boston
South Station 
State Street
Suffolk University
TD Garden
UMass
Vertex
ZakimBridge

Interviews to Date with Marianne Harrison

Overall Campaign

WBZ – coverage here: A.A., John Hancock Donate 124 Boston Marathon Entry Bibs To Hospitals
Boston Globe – coverage here: Pandemic philanthropy reaches new peak with launch of statewide fund (Also included in the Globe’s “Chesto Means Business” Newsletter)

One Boston Day Announcement

WBZ, coverage here:
NBC Boston, coverage here:
- WBTSCD (NBC) NBC 10 Boston Now
- NECN TODAY, also at 1pm, 2pm

Additional Coverage to Date

Overall Campaign

Atlanta’s CW 69: John Hancock Tower Lights Up Blue 
Boston Magazine: Boston Celebs Pop Up to Support the Massachusetts COVID-19 Relief Fund
- Mentions Patriots’ Day of Giving
Boston Standard: ‘Light it Blue’ at Lincoln Cathedral and Holy Week scheme*
Celtics Wire: TD Garden joins 'Light It Blue' campaign supporting COVID-19 workers*
CNBC: US cities light up landmarks blue in support of health-care workers*
CW56: Ran at 10pm on 4/9 *
Fast Company: Cities are turning their buildings blue at 8 p.m. tonight for COVID-19 frontline workers*
Fox 25 Boston: Boston 25 Morning News at 4AM*
Framingham Source: Memorial Building To Go Blue To Honor Healthcare Workers & First Responders Memorial Building*
iHeartRadio: 40 Photos Of Famous Buildings Going Blue To Honor Healthcare Workers*
NBC 10 Boston News 4pm
- Mentions John Hancock’s Patriots’ Day Video
NBC 10: John Hancock & BAA Light the city up blue 
NBC10 Boston: #LightItBlue: Landmarks Lit in Support of Essential Workers During Coronavirus Pandemic*
NECN Boston News 4pm, 5pm, 6pm, 7pm
- Mentions John Hancock’s Patriots’ Day Video
NECN: NECN This Morning *
- Ran at 10 p.m., 11 p.m. on 4/6, 4:30 a.m., 4 p.m. on 4/7     
- Ran at 5am, 11pm on 4/10*
- Ran at 6 a.m. on 4/7, and 11pm on 4/9*
- Ran at 6:30 a.m. 
- Ran at 7 a.m., 8 a.m., 5 p.m., 6 p.m.
WBZ-TV: Ran at 11pm on 4/9 and 6am, 12pm on 4/10 *
WCVB: NewsCenter 5 EyeOpener at 6:00 *
WHDH: 7 News Today in New England *
Worcester Telegram: Burns Bridge spotlights UMass Memorial caregivers*
WRKO AM – The Voice of Boston: John Hancock & BAA Donate Marathon Bibs

*Coverage on the campaign that does not mention John Hancock as the organizer

One Boston Day Announcement

PNG

Tweet: New England Patriots response

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