Implus Gives

Challenge

Implus is home to 20 brands in the home fitness, outdoor, performance-hosiery, and footwear accessories categories. Our purpose is to inspire consumers to live healthy and active lives. Over each season, we generate a large number of sales samples/materials which when disposed stresses municipal landfills and creates other burdens within our business system. 

Actions

In 2020, we built a philanthropy brand called Implus Gives. The brand is led by our employees and its charter includes all forms of philanthropy including financial commitments, product donations, and volunteerism.   Implus Gives is led by a diverse cross-functional team.  They dedicate their time to researching and implementing ways for Implus LLC to contribute to underserved communities. Our Goals:

  • Ensure product is donated to people in need at no cost
  • Reduce waste and minimize our products in landfill
  • Encourage employee engagement through community partnerships/volunteerism
Outcomes

Implus Gives was established in 2020. Implus Gives donated nearly 4% of our EBITDA back into our global communities. We increased our outreach to underrepresented organizations including those that help underserved communities and minority-serving universities.

Michael Polk, Chief Executive Officer Implus LLC commented at a recent global management meeting, “Our purpose is to inspire consumers to live healthy active lives.  We do this through our leading portfolio of fitness and well-being brands, industry leading new products, and our commitment to building our business in a way that serves all of our stakeholders.  We are particularly proud of our employee-led effort to build our newest brand, Implus Gives, a service and philanthropy platform focused on inspiring consumers in underserved communities to live healthy and active lives.”

We are committed to building Implus Gives over the next number of years into a truly global brand. 

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