HBCU and General Campus Engagement Strategy
Recruitment efforts not generating noteworthy attraction and hiring of people of color.
Identified three HBCU (historically black colleges and universities) to establish as foundational campuses for partnership and recruitment beginning in 2020. This action represents elevation of these campuses to be on-par with other campuses as core to our recruitment strategy. Actions started in late 2019 with a general preparation primer for students on one campus….called “Prepare for the Fair,” an effort to get students better prepared for interviewing.
Identified diversity leadership contacts on each of our 30 college campuses where we recruit. Represents a proactive way to engage the right people to express our commitment to recruiting diverse talent and to engage in a way that demonstrates that commitment.
Began proactive and targeted outreach effort to diverse community organizations whenever we have a posted position. In addition to various job board postings, this represents a special effort to make organizations aware of openings so they can socialize within their networks. The goal is expanding our slates of qualified diverse candidates for jobs.
While against a small diverse employee base, we realized faster percentage growth of hiring of people of color in 2019 compared to non-people of color. Outcome is anecdotal early on, representing leading indicators we envision translating to more tangible improvement results over time.
Pete Burney – VP, Diversity, Inclusion and Compliance