The Home Depot

Giving Back

Challenge

Atlanta is the birthplace of Dr. Martin Luther King, Jr. and the Civil Rights Movement.  Key influential Atlanta leaders proposed a plan to engage Atlanta-based corporations in support securing and preserving Dr. King’s written work (the King Papers) through the funding of the Center for Civil and Human Rights.

Actions

An important part of The Home Depot’s culture are our eight core values – one of which is Giving Back.   As a hometown Company, The Home Depot considered it a privilege to accept the call of the community by launching a cause-marketing campaign.   A portion of the proceeds from the sale of our specially designed “Dream Gift Card” was matched dollar-for-dollar by The Home Depot Foundation.

Outcomes

The Home Depot donated $1.5M to fund the acquisition of the King historic papers from Morehouse College and provided an additional  $1M towards he construction of the National Center for Civil & Human Rights which now houses the collection of King papers.

I joined the CEO Action for Diversity and Inclusion as a demonstration of our commitment to our associates who make The Home Depot a great place to work.  Our associates represent a myriad of differences and similarities in beliefs, cultures, backgrounds and work experiences. However, it is their willingness to work together and embrace differences that represent inclusion – which enables us to deliver the best customer experience.

Craig Menear

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Learn more about what organizations are doing to act on diversity and inclusion.

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