Like many organizations, Fifth Third Bank experienced a recruiting need within our operations business. The operations facility at Fifth Third is a 24/7 business with multiple shifts. Positions are sometimes hard to fill, and they require a concentrated effort to find qualified candidates. In 2005, Fifth Third identified a significant shift in the demographics of potential employees for the facility. With the mature generation already exiting the workforce and baby boomers starting to plan for retirement, a new recruitment stream was needed. In addition to the talent need, we recognized shifting consumer demographics as well, and understood the business imperative to provide opportunities for independence for individuals with disabilities.
Fifth Third conducted research on individuals with disabilities and recognized the possibilities based on the following data:
In 2005, at the Bank’s operations center in Madisonville, Ohio, we established a relationship with Project SEARCH, a program developed and operated out of Cincinnati Children’s Hospital Medical Center. Project SEARCH is a one-year, school-to-work transition program for youth with disabilities. Through immersion in the business of Fifth Third, the goal of the program is for the participants to gain marketable and competitive work skills so they can move on to competitive employment at Fifth Third or elsewhere. Fifth Third Bank was the first organization outside of the healthcare industry to open a Project SEARCH program and the only bank. In preparation for the implementation of Project SEARCH, we identified entry-level positions within our organization that were hard to fill. We then analyzed the skills that would be needed for success in those roles. We established rotational opportunities that could build on those skills to help candidates become even more employable, and we have since created additional rotational opportunities. What’s more, we have replicated the program in two other areas of our business – at our corporate headquarters in downtown Cincinnati in 2007 and in Grand Rapids, Michigan, in 2008.
The implementation and sustainability of Project SEARCH for over a decade has had short- term and long-term impact at Fifth Third Bank: