Create an environment where 50,000+ associates feel like they truly belong.
In 2018, we created the Diversity Action Council (DAC) to guide our strategic work around Diversity, Equity and Inclusion - and in 2019, we formalized, staffed, and funded a team to drive this work forward. The first strategic decision was to refer to our work as "Belonging" to ensure that every single associate, regardless of what makes them different or unique, knows they have a place at PetSmart.
In addition to the DAC, we assigned an Executive Sponsor to each of our Associate Resource Groups (ARGs). These two actions gave nearly every member of PetSmart's Senior Leadership Team a formal role in our Belonging efforts. Additionally, we engaged Officers of the company (VP-level) through our Officer Council and set the expectation that every Officer must Create a Culture of Belonging at PetSmart. This is reported and tracked through our annual review process. In 2022, our work to Create a Culture of Belonging cascaded down to the Director-level.
Through our work, we've engaged all PetSmart leaders, Director and above. The actions this engaged leadership team have taken are many:
These actions have allowed us to support community partners while achieving Belonging engagement scores that exceed vendor benchmarks on our Annual Engagement Survey. In 2023, we saw scores for "I feel like I truly Belong at PetSmart" Increase (again) for our associate population.
Our collective success depends on creating and maintaining a culture where everyone feels like they truly belong.