Courageous Conversations at COUNTRY Financial


COUNTRY Financial identified the need to ensure diverse voices are heard and perspectives are understood through conversations about race and equality. 


In June 2019, COUNTRY Financial CEO Jim Jacobs made a public statement declaring our stance against racial injustice. At the same time, he asked the corporate Multicultural Resource Group (MCRG) to recommend a process the organization could use to ensure diverse perspectives are understood, and conversations continue, about race and equality.

In response, the MCRG hosted a virtual panel discussion where leaders shared their perspectives and personal stories about current local and national issues regarding ongoing civil unrest.

The purpose of the panel was to:

  • Kick-off the Courageous Conversations series and start conversations in the organization on topics such as race, equality, and inclusion.
  • Provide a forum for leaders to role model how to have the conversations.
  • Increase understanding about how colleagues are impacted by topics like Black Lives Matter, privilege, inclusion, what it means to be an ally and more.

Over 300 employees attended the kick-off panel discussion and a recording was made available for others to view who could not attend.

In addition, Diversity & Inclusion (D&I) program leaders and the MCRG implemented an action plan to keep the conversations going at COUNTRY Financial. The plan includes:

  • Providing resources to leaders to help create a safe and inclusive space for engaging in conversations.
  • Hosting additional Courageous Conversations to share a variety of perspectives and personal stories.
  • Forming a new Diversity Action Committee to engage all resource groups in the planning of ongoing diversity discussions and community involvement.

In addition, the Early Career Resource Group integrated D&I into their leadership discussion series and the Women Lead Resource Group hosted a discussion on the intersection of race and gender.


We will not be silent. We owe it to our clients, communities and you – our employees and representatives – to take a stance against racism, prejudice and injustice in the United States. 

Jim Jacobs
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