#DisruptTheNorm is a Boyden-driven campaign to accelerate diversity in leadership. It is a call to action to challenge ‘norms’ in processes and dialogues; to acknowledge that we are all contributors to the solution. Boyden’s #DisruptTheNorm Vision: A world where the CEO and its image is not defined by gender, background or ethnicity, but by success.
The #DisruptTheNorm campaign launched in 2018 with the release of an extensive diversity study and a series of thought leadership focused on women’s leadership and board diversity. Articles were further supported by PR and social media. Boyden supported events and joined affiliations taking action to increase gender diversity at board and senior management levels.
Boyden’s actions include:
We track our leadership placement statistics across North America and report up to 54% higher results in senior level gender placements compared to recorded standards.
In addition to Boyden’s research, articles and recommendations to help accelerate women in leadership, Boyden’s President & CEO and numerous partners have been sought out for expert opinion in global and regional media articles on the subject matter. Examples include:
Trina Gordon, President & Chief Executive Officer
The bottom line: management diversity is good for business. Challenging and taking action against the status quo is the only way forward - to disrupt ourselves; to acknowledge our role as advocates and active contributors towards progress.