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A Message From Protective’s President and CEO Rich Bielen (Message for Policyholders)


Protective Message to Policyholders (March 20, 2020)

As all of us navigate the unprecedented situation posed by COVID-19, Protective remains committed to supporting our customers, our employees and the communities we serve. We are proactively taking steps to ensure you continue to receive the service and support you need.

With a solid financial foundation and a demonstrated ability to handle challenges over our 113-year history, Protective is well-positioned to continue delivering on our promises. Today, our business continues as normal, and we are ready to serve.

To help support overall wellbeing and slow the spread of the virus, many of our employees are now working from home, and we have provided additional tools and technology to support their transition. In addition to our normal paid time off benefits, we have also implemented a new COVID-19 Paid Leave Policy to provide financial stability to our colleagues during this period of uncertainty. Additionally, the Protective Life Foundation has begun to partner with local nonprofits and other business leaders to understand where we can best be of service to the broader community.

As we continue to monitor this rapidly evolving situation, I urge everyone – our customers, employees and the entire Protective family – to please continue taking steps to keep yourself and your loved ones healthy.

To read the message on Protective’s website and to find out how we’re helping our customers impacted by COVID-19, click here.


Martina Winston
[email protected] 

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